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WHY
KWANZAME?

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KwanzaaMe is the manifestation of our love of Black people, Black culture, and the success of Black futures. Black people deserve a sense of belonging, and to make commitments about how we will make our lives and our community’s lives better. We peeped how Juneteenth (June 19th) 2020 was the first time many people on a individual, community, and corporate level recognized and celebrated how Black ancestors got their freedom, and we wanna keep that same energy with Kwanzaa—a time when we can plan what our own freedom looks like.

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OUR STORY

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Through uniting, reflecting, and committing on the principles of Kwanzaa year-round, we honor our ancestors, ourselves, and our community.  Kwanzaa is a time of celebration for how we show up within the 7 Principles of Kwanzaa(Nguzo Saba):

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  • Umoja (Unity) 

  • Kujichagulia (Self-Determination) 

  • Ujima (Collective Work and Responsibility) 

  • Ujamaa (Cooperative Economics) 

  • Nia (Purpose) 

  • Kuumba (Creativity) 

  • Imani (Faith)

One way we see Kwanzaa having a lasting impact is our pillar of #SupportBlackBusinesses. If you own a Black Business, or make it a priority to support Black businesses, then KwanzaaMe is for you! KwanzaaMe is excited to help build bridges between where we are and where we want to go as individuals, family, and community. Through providing Black cultural products, programming and education based on the principles of Kwanzaa we are working everyday to make Kwanzaa available and meaningful to more people than ever.