OUR STORY
KwanzaaMe is a manifestation of our deep love for Black people, Black culture, and the rich traditions that shape our collective identity.
In researching the cultural shift around Juneteenth—especially on June 19, 2020—we saw how, for the first time, so many individuals, communities, and corporations publicly recognized Black liberation and freedom. We want to carry that same energy into Kwanzaa: a time to reimagine what modern freedom, unity, and community can look like. After noticing a lack of culturally responsive Kwanzaa supplies and educational resources, we stepped in to fill the gap. We began with specially curated Kwanzaa Kits, and have since expanded to offer cultural programming and education that brings the values of Kwanzaa to life.
Our vision is simple but powerful: to make the seven principles of Kwanzaa—Unity, Self-Determination, Collective Responsibility, Cooperative Economics, Purpose, Creativity, and Faith—a part of everyday life. We believe these values can empower individuals, strengthen families, and transform communities when embraced year-round".
We're here to build bridges—between where we are and where we want to go—as individuals, families, and communities. So light a candle, order your Kinara, and join your KwanzaaMe kin.
#KwanzaaMePlease
“KwanzaaMe is more than a Kinara, it’s a cultural experience.”
-Founder, Lawrielle West
ABOUT THE FOUNDER
Lawrielle West, Founder of KwanzaaMe
Born and raised on Detroit’s Westside, Lawrielle West is a Kwanzaa enthusiast, community organizer, DEI consultant, and Master Facilitator dedicated to fostering shared values, culture, and community. As a two-time graduate of the University of Michigan, with an MSW in Community Organizing, she is deeply rooted in social justice principles and cultural competence.
Lawrielle’s journey began at the Barnabas Youth Center, where she learned to craft professional wooden designs—a skill that complements her years of experience in community organizing. This unique blend of artistry and activism inspired her to found Kwanzaame, a platform that channels her passion for celebrating heritage and empowering communities to embrace Kwanzaa's principles every day.
With a proven track record of designing and facilitating impactful curricula, trainings, workshops, and programs, Lawrielle has worked with diverse audiences to create spaces for meaningful dialogue and connection. Her work reflects a commitment to honoring cultural traditions while inspiring innovation and inclusivity.
Through Kwanzaame, Lawrielle aspires to inspire individuals and organizations to integrate Kwanzaa's values—unity, purpose, and collective work—into their daily lives, creating a brighter future for generations to come.
AFFILIATIONS
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Cass Technical High School
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Delta Sigma Theta Sorority, Inc.
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University of Michigan