I Created KwanzaaMe for You

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Have you ever

• Been in a room where you didn't know anyone?
• Left a cultural event inspired to build community & learn?
• Wanted to engage w/histories & traditions, but needed help?

Well, KwanzaaMe is here for you.

We’re here to help you connect, reflect, and celebrate—whether it’s through meaningful gatherings, guided reflections, or everyday reminders of culture and community.

Hi, I’m Lawrielle West, founder of KwanzaaMe. I started this journey because I wanted to create more than just a brand—I wanted to build a space where Black culture, history, and joy could be celebrated every day, not just during the holidays. KwanzaaMe is my way of sharing that love, whether through curated products, workshops, or community programs.

I’ve always believed that culture is meant to be experienced, not just studied. Growing up, I saw how meaningful traditions could shape a family, a community, and a sense of self. Through KwanzaaMe, I get to help families, communites, schools, and organizations connect to these traditions in ways that feel fun, authentic, and accessible.

KwanzaaMe started with a focus on Kwanzaa, but over time it has grown into year-round programming that celebrates Black heritage, uplifts communities, and sparks conversation. Every product—from Kwanzaa candles to journals, shirts, and guided experiences—reflects a simple idea: small, intentional actions can create lasting connection.

I love partnering with schools, community organizations, and workplaces to create workshops and experiences that are both educational and inspiring. I also speak and consult with teams who want to integrate cultural practices into their programs in meaningful ways. My goal is always the same: to create spaces where culture is celebrated, values are practiced, and communities thrive. If you'd like to build with Kwanzaame, please submit a programmihng request here

A Few Fun Questions I Often Get

• Q: What’s your favorite Kwanzaa tradition?

  • A: My favorite tradition is a meal of my choice and a Kwanzaa Painting session with my loved one!

• Q: What’s one product you can’t live without during the holiday season?

  • A: My Africa G1 earrings can be dressed up or dressed down and fcan make a statement immediately when I walk in the room.

Africa G1 Earrings

$20.00

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• Q: What’s the most unexpected way KwanzaaMe has brought people together?

  • A: Whether it's folk seeing themselves represented in the brand, finding connections with other people through alignment in liking similar products, or engaging in relevant and relata le Hosting Kwanzaa ceremonies in workplaces and community spaces. It’s amazing to see people from all backgrounds gather, learn, and celebrate together.

• Q: If someone is new to Kwanzaa, what’s the first thing you suggest they do?

  • A: Start small. Pick one tradition—like reading a Kwanzaa guide together with your family, or following along with KwanzaaMe content and explore it with curiosity.